Dear Bonsai Lovers,
After just 7 days from the launch of the new website, we decided to listen to some of our readers’ comments, who suggested that we should redesign our logo. So it happened.
We contacted a the same marketing agency (Busy Unicorns) that designed the website for us, and together we came up first with a new logo idea and then, Busy Unicorns finalized the logo for us. What we managed to do is to keep the Kengai style in the logo, but simplified it to just a few lines. So we present it to you.
Kengai is a Japanese word for cascade, so Kengai style is a cascade style. This tree characteristics are a trunk than grows downwards with the foliage lower than the pot itself. The pot is a deep pot, enough to balance the whole tree.
The new brand also include a new typography for the website name. Thank you Busy Unicorns, as we thank those readers suggested rebranding. Feel free to send any suggestions.